The Secrets to Building a Product-Led Organization

If you’re a tech CEO, you’ve probably heard of “product led growth.” But what about a product-led company? In this episode of Powered by Battery, we speak with Todd Olson, the CEO of software company Pendo*, who’s written a book on how to build what he calls a product-led organization—one intensely focused on creating products that delight customers and easily anticipate their needs. Pendo, founded in 2013, is a software company whose technology helps other companies accelerate digital product adoption among customers and internal employees? Olson also chats with us about steering Pendo through the Covid-19 pandemic, adapting company operations for work-from-home and what it’s like to build a unicorn tech startup in Raleigh, NC. Have a listen. The information provided in this podcast is solely intended for the use of entrepreneurs, corporate CEOs and founders regarding Battery Ventures’ potential financing capabilities for prospective portfolio companies. The information is current as of the date it was published. The contents are not intended to be used in the investment decision making process related to any product or fund managed by Battery Ventures. Battery Ventures provides investment advisory services solely to privately offered funds. Battery Ventures neither solicits nor makes its services available to the public or other advisory clients. *Pendo is a Battery portfolio company. No assumptions should be made that any investments identified above were or will be profitable. For a complete list of portfolio companies, please go to https://www.battery.com/our-companies/list/